WordPress AdSense optimisation: Using WP-Super-Cache to improve eCPM
Steve, a blog entrepreneur I’ve known for some time, has posted a very clever technique to improve your Google AdSense income. It revolves around using WP-Super-Cache (which is a performance optimising plugin for WordPress) to reduce the amount of adverts you’re serving.
What? Yes, it’s a well known fact that if you display a lot of adverts without them leading to conversions, Google reduces the value of the adverts. What Steve’s proposing is that search engine visitors are more likely to convert via AdSense ads. Therefore, if you find a way to ONLY serve to AdSense traffic, you’ll get better conversions and better revenue.
Because the income I make from Adsense ad clicks is directly related to the conversion rate of the people seeing the ads, it is to my benefit to only show these ads to interested parties. If too many ad impressions are shown but do not lead to conversions, Google will reduce the payout per click for my entire site. This phenomenon is know as “smart pricing”. In this case of MyWifeQuitHerJob.com, the best way for me to maximize conversions is to show Google Adsense ads only to search engine visitors and this is exactly what I do.
Maximise Adsense by only showing ads to search engine visitors at MyWifeQuitHerJob.