WordPress AdSense optimisation: Using WP-Super-Cache to improve eCPM
Steve, a blog entrepreneur I’ve known for some time, has posted a very clever technique to improve your Google AdSense income. It revolves around using WP-Super-Cache (which is a performance optimising plugin for WordPress) to reduce the amount of adverts you’re serving.
What? Yes, it’s a well known fact that if you display a lot of adverts without them leading to conversions, Google reduces the value of the adverts. What Steve’s proposing is that search engine visitors are more likely to convert via AdSense ads. Therefore, if you find a way to ONLY serve to AdSense traffic, you’ll get better conversions and better revenue.
Because the income I make from Adsense ad clicks is directly related to the conversion rate of the people seeing the ads, it is to my benefit to only show these ads to interested parties. If too many ad impressions are shown but do not lead to conversions, Google will reduce the payout per click for my entire site. This phenomenon is know as “smart pricing”. In this case of MyWifeQuitHerJob.com, the best way for me to maximize conversions is to show Google Adsense ads only to search engine visitors and this is exactly what I do.
Maximise Adsense by only showing ads to search engine visitors at MyWifeQuitHerJob.
Paul 1:54 pm on January 22, 2007 Permalink
I read on a regular basis, Slugger(for the posts not the commnets), A Tangled Web (for the commnets not the posts!), Balrog, Everything Ulster.
Phil 12:09 am on January 23, 2007 Permalink
I too am trying to get some friends into blogging. There arent a great deal of northern irish blogs unfortunately, yet.
Cybez 12:42 am on January 25, 2007 Permalink
I’m finding lots of new Northern Irish blogs every week but none of them I’d term as being ‘political’. Maybe Slugger’s got that corner sewn up and to encourage new Northern Irish political blogging he’d have to turn off his comments.
An interesting blog I found today is http://splinteredsunrise.blogspot.com
a title that reads
Fortnight, voice of the neocons
followed by
‘If there’s one thing that annoys my brain on a regular basis, it’s Fortnight magazine. Actually, it’s been annoying lots of people for donkey’s years. How this journal has got away with pissing down our backs for so long is a source of wonderment.’ caught my attention.
Hanson 2:44 pm on January 31, 2007 Permalink
I have been bloging for a month now.
voice4democracy 1:57 am on February 19, 2007 Permalink
Voice4democracy is a site that is exclusive to NI Unionist politics
Cybez 12:30 am on February 26, 2007 Permalink
Can I advertise on here by posting this link for a Northern Irish bloggers surf-ring
http://www.ringsurf.com/netring?ring=Cybez;action=list
the more Northern Irish blogs that join in the merrier.